Celebrating One Year of Hope

It has been a year since Nîm launched the Hope Blossom capsule collection in collaboration with inspiring cancer survivors Mira Abou Jaoude, Yasmina Khater, and Nadia Farah.

The collection featuring unique fabrics, embroidery and designs was inspired by each survivor’s personal journey and has gone beyond fashion to support underprivileged women with cancer treatment-related assistance.

Over the past year, 100% of proceeds from Hope Blossom have contributed directly to Cancervive Association. To date, the initiative has supported four women with treatment-related assistance. Over 55% of items have sold, proving that even small scale and purpose driven fashion can deliver real impact.

Hope Blossom was never about volume. The campaign contributed to Nîm’s mission as a socially conscious fashion label and serves as a reminder to businesses, artists and creators of the power of embedding social impact at the core of their work.

A special shout out to Nour Tarabay for bringing the campaign to life so creatively, and to Bassam Fattouh Institute for generously providing makeup services during the shoot.

And of course, kudos to all the women courageously fighting cancer, you’ve got this!

Mira, Nadia and Yasmina you are all our stars!

Nîm Team xx